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Customer Relationship Management (CRM) System is a technology-enabled strategy used by organizations to manage interactions with current and potential customers. It involves using software and other tools to streamline processes such as customer data collection, analysis, and communication. The primary goal of a CRM system is to improve customer satisfaction and loyalty by providing better customer service, personalized interactions, and targeted marketing campaigns. It helps businesses build and maintain strong relationships with their customers, leading to increased sales, customer retention, and overall profitability. Additionally, CRM systems often include features for tracking sales leads, managing marketing campaigns, and analyzing customer behavior to make informed business decisions.